Tim Allen is "Mike Baxter" in Last Man Standing, a show about everything that families are dealing with today – all filtered through the blunt "man's man" comedy of an iconic American dad. Mike continues to be surrounded by forces seeking to challenge his ideas on just about everything in which he strongly believes. He tries to escape all the female drama at home in the warm, manly embrace of his job at the Outdoor Man store, a sporting goods emporium where he is marketing director. Also, he still revels in his Outdoor Man video blog, which he delightedly uses as a pulpit for his opinions and a voice to appeal to those who agree that manliness is under assault. When he's supposed to be selling mountain bikes or kayaks, for some reason he always ends up spouting off any topic occupying his mind.